Women Put Customers First, Strategy Second
Last week we published a press release about a study put together by Forbes Insight and KeyBank’s Key4Women that looked at how women-owned businesses were coming out of the recession and their attitudes regarding customer service . The survey collected responses from 320 female small business owners and found that while they’re taking a very customer-centric approach to business, most are sticking with the “tried and true” (read: old) methods of customer service and aren’t putting actual customer service strategies in place. Scary.
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